Category: content

You want whales? You get them!

Finally Magic Leap gives us the AR whale. Years ago, Magic Leap created a hype by showing off an image of an augmented reality whale splashing in a gym full of astonished pupils.   This early mockup made such an impression that build the foundation of a not seen before hype for a product which

What makes it memorable?

Mostafa “Neo” Mohsenvand, a graduate student in the Fluid Interfaces Group at MIT’s Media Lab, is trying to find out what makes memorable moments. He wears a fisheye lens on his chest and an EEG cap every day in order to gather as much information about himself and the world around him to monitor memorable

Why You Should Immediately Start Working on Your Voice Marketing Strategy …

written together with Carolyn Manion The future of your successful business depends on its ability to keep up with the fast digitization that drives our younger generations forward. While robots, artificial intelligence, and big data are probably the first things that pop into our minds when we think of relevant innovations to incorporate into businesses

Start small for big success …

I had the pleasure to be invited by MarketScale to their podcast and talk about business transformation, big data, artificial intelligence, … with their host Sean Heath. Really enjoyed the conversation and the exchange with Sean. An almost complete download of my recommendations when it comes to digital / business transformation. About MarketScale MarketScale creates

Destination VR …

VR amusement spots are providing high-end VR experiences in malls, theaters and parks. Check out the links below and stay tuned for new awesome projects like Immersive Artistry’s Kind Heaven extending VR to fully sensorik and holographic experiences for Las Vegas.          

Broadcasting the WorldCup 2022 …

… might be completely different from 2018. It’s time to get rid of your flatscreens and order some nice AR glasses. watch the video here  

Do you speak AI?

Sharing some basic findings on artificial intelligence, an overview of the market and opportunities for marketing.

The innovation recipe …

What generates innovation? What is its essence? What is the secret formula that makes one more innovative than others? Why do some people seem to have a mind-predisposition to forecasting the future? The Harvard Business Review has the answer. After a 6-year-long study, a sample group of 25 innovative entrepreneurs – including  Amazon’s Jeff Bezos, eBay’s

The trinity of content creation …

With the raise of social media almost 7 billion people are potentially given a global stage to share their stories and experiences. Especially in those economically advanced societies „experience“ is replacing „knowledge“ as the social currency. Therefore it comes at no surprise that the importance of content creation tools has grown more and more over the