Category: creativity

A Plea for Open Innovation and the Power of the Good …

Created together with Carolyn Manion Disruptive Innovation always meets a good deal of skepticism at its advent. Throughout history, leaders, influencers, and the media have provided ominous forecasts regarding all kinds of new machines, inventions, and ideas.  Check the current news, and stories are quick to zero in on isolated disaster incidents of new technology, rarely

Artificial Intelligence Innovations: Changing Businesses for the Better …

created together with Carolyn Manion The influence of artificial intelligence has penetrated almost every sector of business and science, laying a landscape of rapidly changing processes and products before us. While ethical concerns, suspicion of data privacy breach, and fears of automation taking over human jobs persist, many of these innovations are proving that industries

Start small for big success …

I had the pleasure to be invited by MarketScale to their podcast and talk about business transformation, big data, artificial intelligence, … with their host Sean Heath. Really enjoyed the conversation and the exchange with Sean. An almost complete download of my recommendations when it comes to digital / business transformation. About MarketScale MarketScale creates

How to transform your business …

If you want to build a sustainable business you need to keep innovating, period. This is where most corporate organizations struggle. They limit themselves by what has been instead imagine what could be. They stay too far away from their customers and do not understand to use digital to make their lives easier. They struggle with

The 5 innovation commandments …

When it comes to innovation there are five simple things to keep in mind if you want to be successful: any business will be disrupted – sooner than later innovation is about solving problems not creating ideas you can just hire or buy innovation – you need to empower it throughout your organization the truly

The innovation recipe …

What generates innovation? What is its essence? What is the secret formula that makes one more innovative than others? Why do some people seem to have a mind-predisposition to forecasting the future? The Harvard Business Review has the answer. After a 6-year-long study, a sample group of 25 innovative entrepreneurs – including  Amazon’s Jeff Bezos, eBay’s

The trinity of content creation …

With the raise of social media almost 7 billion people are potentially given a global stage to share their stories and experiences. Especially in those economically advanced societies „experience“ is replacing „knowledge“ as the social currency. Therefore it comes at no surprise that the importance of content creation tools has grown more and more over the

Vodafone and makers …

Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was simmer Du vorhast“ … and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe’s biggest consumer electronics

About open design and agile marketing …

Open meets Marketing 3D printers are unleashing the creativity of millions of people around the globe. Driven by an easy access to knowledge and affordable machines, more and more makers are using these advantages to bring their ideas to life and produce individual solutions. At … and dos Santos we wanted to understand if there is a way to unleash this creativity for marketing. Can this be a possible