Category: innovation

new impactful ideas

5 retail trends changing the world as we know it …

Some facts … Omni-channel and innovation have been, and still are, the keys to success of modern retailers. Today’s consumers live, work and shop in a digitally integrated world and retailers need to leverage on innovation to deliver a more enriched, personalized and seamless customer experience. A significant example is Burberry, which provided its in-store sales team, globally,

About open design and agile marketing …

Open meets Marketing 3D printers are unleashing the creativity of millions of people around the globe. Driven by an easy access to knowledge and affordable machines, more and more makers are using these advantages to bring their ideas to life and produce individual solutions. At … and dos Santos we wanted to understand if there is a way to unleash this creativity for marketing. Can this be a possible

Transcendental shopping …

Spending intentions around the world are growing, the number of shopping trips are not. Global consumers shopping habits have shifted, performing fewer shopping trips and demanding more interactions (nielsen research). Retailers are going to see their customers less often and furthermore in some markets the recession phase has led consumers to become more cautious with their

vine tastings …

… it‘s been launched not much more than 100 days ago and it‘s already a phenomenon; it‘s a baby app coming from an extremely successful dynasty and with it it shares the „short and quick content“ philosophy. Vine in fact, just like Twitter, puts a limit to your posts but in this case not of 140 characters but of