Category: marketing

Bringing your designs to life …

@Adobe has showcased a sneak peak at its new software Aero which is set to be released in 2019. The augmented reality software takes digital designs and places them into real world environment to see what they’ll look like in 3D. It gives creatives the opportunity to see what their work will look like an

Personalised Artificial Intelligence …

Artificial Intelligence is getting smarter.  Eager to use these technologies such as artificial intelligence to enhance their personal and professional lives, @Aigo was born. Aigo is an AI assistant that learn from your preferences and store everything relevant for future usage. It is customised to you from your food preferences to your schedule appointments.   

Autonomous ships are here …

We’ve heard about autonomous cars and planes, now @RollsRoyce want to start implementing autonomous ships. Human free ships would help prevent the 1000 ships which are lost a year, and they could be 15% more efficient to run. They hope to start running autonomous ferry services in Northern Europe first, before eventually progressing to fully

Can Technology be fast enough to save the world? …

Can technology be fast enough to break these previous trends and make #RenewableEnergy fast enough to save the world?  Daniel Schrag shares with the MIT Technology review his thoughts about how the climate change is going to be affected by the speed of renewable energy projects. Forecasting a low development with the stain point that

Battle of the retailers …

Retailers which dominate the market place like Amazon and Walmart offer customers endless choice at cheap prices, which many other brands can’t compete with. However, this is starting to change with two new trends emerging – the offering of hyper personalised products, or anonymous products which follow a ‘one size fits all’ policy. Have a

The rise of manless and cashless retail continues …

JD has launched an unmanned shop in Jakarta, Indonesia which integrates cutting edge technologies like RFID, facial recognition, and image recognition to provide the modern consumer with an efficient retail experience. After AmazonGo and Walmart approach unmanned shops, JD is accelerating the transformation in the retail category with the JD.ID X-Mart. It is powered by

You want whales? You get them!

Finally Magic Leap gives us the AR whale. Years ago, Magic Leap created a hype by showing off an image of an augmented reality whale splashing in a gym full of astonished pupils.   This early mockup made such an impression that build the foundation of a not seen before hype for a product which

What makes it memorable?

Mostafa “Neo” Mohsenvand, a graduate student in the Fluid Interfaces Group at MIT’s Media Lab, is trying to find out what makes memorable moments. He wears a fisheye lens on his chest and an EEG cap every day in order to gather as much information about himself and the world around him to monitor memorable

Ricardo Manuel dos Santos Miquelino: “Erfordern Voice-Assistenten eine neue Form des Marketings?” …

I had the pleasure to be the first guest on the new podcast by @Thomas-Kabke-Sommer, Crossplan Germany. We had an exiting conversation about the importance of #voice for #marketing and why people might use Alexa rather in the sleeping room than in the kitchen. It’s in German – happy to provide you with an English download

Why You Should Immediately Start Working on Your Voice Marketing Strategy …

written together with Carolyn Manion The future of your successful business depends on its ability to keep up with the fast digitization that drives our younger generations forward. While robots, artificial intelligence, and big data are probably the first things that pop into our minds when we think of relevant innovations to incorporate into businesses