Category: marketing

The 6 must integrate AI areas in marketing …

When it comes to marketing AI will be a must have tool for so many different activities. These are per an SAS study the top 6 activities you should review first and find automated solutions soon to stay ahead of your competitors. Enable real-time decision management and next best offer/action with machine learning and automation

How to transform your business …

If you want to build a sustainable business you need to keep innovating, period. This is where most corporate organizations struggle. They limit themselves by what has been instead imagine what could be. They stay too far away from their customers and do not understand to use digital to make their lives easier. They struggle with

The five ar must business areas …

The five ar must-use business areas your boss should invest in. Proud to see that we are working on four of them already and will start exploring the 5th one this month :).

Do you speak AI?

Sharing some basic findings on artificial intelligence, an overview of the market and opportunities for marketing.

The innovation recipe …

What generates innovation? What is its essence? What is the secret formula that makes one more innovative than others? Why do some people seem to have a mind-predisposition to forecasting the future? The Harvard Business Review has the answer. After a 6-year-long study, a sample group of 25 innovative entrepreneurs – including  Amazon’s Jeff Bezos, eBay’s

The trinity of content creation …

With the raise of social media almost 7 billion people are potentially given a global stage to share their stories and experiences. Especially in those economically advanced societies „experience“ is replacing „knowledge“ as the social currency. Therefore it comes at no surprise that the importance of content creation tools has grown more and more over the

Vodafone and makers …

Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was simmer Du vorhast“ … and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe’s biggest consumer electronics

5 retail trends changing the world as we know it …

Some facts … Omni-channel and innovation have been, and still are, the keys to success of modern retailers. Today’s consumers live, work and shop in a digitally integrated world and retailers need to leverage on innovation to deliver a more enriched, personalized and seamless customer experience. A significant example is Burberry, which provided its in-store sales team, globally,

About open design and agile marketing …

Open meets Marketing 3D printers are unleashing the creativity of millions of people around the globe. Driven by an easy access to knowledge and affordable machines, more and more makers are using these advantages to bring their ideas to life and produce individual solutions. At … and dos Santos we wanted to understand if there is a way to unleash this creativity for marketing. Can this be a possible