If you want to build a sustainable business you need to keep innovating, period. This is where most corporate organizations struggle. They limit themselves by what has been instead imagine what could be. They stay too far away from their customers and do not understand to use digital to make their lives easier. They struggle with starting small as big initiatives feel more intuitive.
Watch the inspiring interview with MIT’s Jeanne Ross (a digital transformation mastermind) to get a deeper dive into this important topic.