Tag: Apple

AirPods turn into hearing aids :) …

In an ever-aging society, Apple once again finds a very suitable business idea. The use of AirPods as stylish, unrecognizable hearing aids. This is probably heralding the beginning of a new product category for the aging Baby Boomers and GenX. AirPods could revolutionize what it means to be hard of hearing  

5 retail trends changing the world as we know it …

Some facts … Omni-channel and innovation have been, and still are, the keys to success of modern retailers. Today’s consumers live, work and shop in a digitally integrated world and retailers need to leverage on innovation to deliver a more enriched, personalized and seamless customer experience. A significant example is Burberry, which provided its in-store sales team, globally,

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the