Tag: brands

Battle of the retailers …

Retailers which dominate the market place like Amazon and Walmart offer customers endless choice at cheap prices, which many other brands can’t compete with. However, this is starting to change with two new trends emerging – the offering of hyper personalised products, or anonymous products which follow a ‘one size fits all’ policy. Have a

Utility marketing loves phygital …

Augmented reality, Google glasses, real-time check-ins, face recognition software are all parts of our modern, interconnected, super digitalized era. The digital revolution is improving our lives. Just like in an episode of the Jetson‘s the 1s and 0s have come out of our computers and started embodying a myriad of gadgets. We use them daily,