Tag: Google

The Old Lady Germany Keeping a Leading Role in Future Mobility

When it comes to innovation, Germany tends to both whine about the political circumstances and blame the regulations for making an inventors life so hard. Others, especially the states and the big 5 tech companies seem to be lightyears ahead and experimenting with (sometimes debatable) tech innovation in China looks like a paradise for experimentation.

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the