Tag: inbound marketing

7 marcom trends to review for 2014 …

1. Invest more in inbound marketing  With inbound practices – blogs, podcasts, video, eBooks, newsletter, SEO, social media marketing, etc. — brands „earn their way in“ to engage with customers; opposite to outbound practices —radio, TV advertisements, spam, email marketing, traditional advertising, etc. – which are simply a „buying your way in“. HubSpot „2013 State