When it comes to marketing AI will be a must have tool for so many different activities. These are per an SAS study the top 6 activities you should review first and find automated solutions soon to stay ahead of your competitors.
- Enable real-time decision management and next best offer/action with machine learning and automation
- Use AI and machine learning to sharpen cross-selling and up-selling
- Improve understanding of the Voice of the Customer with cognitive computing and sentiment analysis
- Empower customer service and support with cognitive computing and natural language processing
- Transform Web analytics into digital intelligence
- Optimize marketing with analytics and machine learning
Download the SAS report for the full background story.