Vodafone and makers …

Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was simmer Du vorhast“ … and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe’s biggest consumer electronics fair – IFA. Based on the core idea „Create, Discover, Experience“ visitors were allowed e.g. to watch as their selfies were transformed into art pieces by a revolutionary vertical plotter, record their voices and have their message 3D printed as a soundwave or flower or learn how to grow vegetables in a kitchen cupboard.

We lead a constructive dialogue with our consumers around digital world’s latest innovations. Many visitors were surprised to acknowledge how, many of the showcased projects are easily replicable with a smartphone or a tablet and a simple chip which comes for the same price of a pizza.

Guido Weber, Head of Sales Promotions and Events of Vodafone Deutschland.

 

It’s a positive proof that in today’s world more and more new ideas and strong approaches for marketing and communications can be found outside the traditional boundaries of the business world and realized successfully.

Ricardo dos Santos Miquelino, founder and CEO of … and dos Santos.

Vodafone at IFA
5 minutes selfies – vertical plotter executed by Carlo Ratti Associati
Vodafone IFA

VODA.flower – customized 3d printed sound waves, executed by FabLab Berlin

LED Twitter Jacket executed by Trafo Pop

LED Twitter Jacket executed by Trafo Pop

In-house gardening by MEG executed by Carlo D’Alesio

"Build your own musical instruments" – MaKey MaKey workshop by FabLab Berlin

“Build your own musical instruments with flowers” – MaKey MaKey workshop with FabLab Berlin

"Build your own musical instruments with fruits" – MaKey MaKey workshop with FabLab Berlin
“Build your own musical instruments with fruits” – MaKey MaKey workshop with FabLab Berlin
"IFA to Go" at Vodafone Campus – bringing the IFA to the employees in Düsseldorf with FabLab Berlin
“IFA to Go” at Vodafone Campus – bringing the IFA to the employees in Düsseldorf with FabLab Berlin

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: