All posts by and dos Santos GmbH

and dos Santos GmbH is an innovation agency for brands and corporate organisations based in Berlin, Germany. We create ideas out of the context of the cultural, digital driven change in our society to excite people with the new opportunities tech innovation gives us.

Two sides of the same coin

In today’s ever-growing competitive market, there is no doubt that technology has become the main driving force for innovation. Whether it is a single click on the Web or a gentle tap on our smartphones, we continue to move forward into the future. Despite global warming and the upcoming wars that our friends are lamenting ...

The trinity of content creation …

With the raise of social media almost 7 billion people are potentially given a global stage to share their stories and experiences. Especially in those economically advanced societies „experience“ is replacing „knowledge“ as the social currency. Therefore it comes at no surprise that the importance of content creation tools has grown more and more over the ...

5 retail trends changing the world as we know it …

Some facts ... Omni-channel and innovation have been, and still are, the keys to success of modern retailers. Today’s consumers live, work and shop in a digitally integrated world and retailers need to leverage on innovation to deliver a more enriched, personalized and seamless customer experience. A significant example is Burberry, which provided its in-store sales team, globally, ...

7 marcom trends to review for 2014 …

1. Invest more in inbound marketing  With inbound practices - blogs, podcasts, video, eBooks, newsletter, SEO, social media marketing, etc. — brands „earn their way in“ to engage with customers; opposite to outbound practices —radio, TV advertisements, spam, email marketing, traditional advertising, etc. - which are simply a „buying your way in“. HubSpot „2013 State ...

Utility marketing loves phygital …

Augmented reality, Google glasses, real-time check-ins, face recognition software are all parts of our modern, interconnected, super digitalized era. The digital revolution is improving our lives. Just like in an episode of the Jetson‘s the 1s and 0s have come out of our computers and started embodying a myriad of gadgets. We use them daily, ...

vine tastings …

… it‘s been launched not much more than 100 days ago and it‘s already a phenomenon; it‘s a baby app coming from an extremely successful dynasty and with it it shares the „short and quick content“ philosophy. Vine in fact, just like Twitter, puts a limit to your posts but in this case not of 140 characters but of ...

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the ...