All posts by yzanddossantos

The innovation recipe …

What generates innovation? What is its essence? What is the secret formula that makes one more innovative than others? Why do some people seem to have a mind-predisposition to forecasting the future? The Harvard Business Review has the answer. After a 6-year-long study, a sample group of 25 innovative entrepreneurs - including  Amazon’s Jeff Bezos, eBay’s ...

Vodafone and makers …

Maker’s world principles can be applied on many different marketing areas such as market research, product development and brand experience. Staying truth to Vodafone’s slogan „Was simmer Du vorhast“ ... and dos Santos together with Ronen Kadushin developed a number of platforms where users could experience and interact with latest technology tools for Europe's biggest consumer electronics ...