Encouraging viewers to become a part of the technology and artwork …

Ad agency Ayzenberg Group have curated a new exhibition which highlights the possibilities of mixed reality. The exhibition, which centres around spatial reality, wants to immerse visitors in technology which goes beyond augmented and virtual reality. By encouraging viewers to become a part of the technology and artwork, it emphasises how these devices can simply be used in a fun and creative way. 

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Even though it’s already been around for a while, XR is still in its emergent stages. Whether it’s accessed through one of countless all-encompassing headsets or smartphone apps (think Pokemon Go), it’s all part of a new digital frontier that affords limitless possibilities for artists and audiences alike. With this in mind, Pasadena-based ad agency the Ayzenberg Group is hosting “Spatial…


Posted by and dos Santos GmbH

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