About open design and agile marketing …

Open meets Marketing 3D printers are unleashing the creativity of millions of people around the globe. Driven by an easy access to knowledge and affordable machines, more and more makers are using these advantages to bring their ideas to life and produce individual solutions. At ... and dos Santos we wanted to understand if there is a way to unleash this creativity for marketing. Can this be a possible ...

7 marcom trends to review for 2014 …

1. Invest more in inbound marketing  With inbound practices - blogs, podcasts, video, eBooks, newsletter, SEO, social media marketing, etc. — brands „earn their way in“ to engage with customers; opposite to outbound practices —radio, TV advertisements, spam, email marketing, traditional advertising, etc. - which are simply a „buying your way in“. HubSpot „2013 State ...

Transcendental shopping …

Spending intentions around the world are growing, the number of shopping trips are not. Global consumers shopping habits have shifted, performing fewer shopping trips and demanding more interactions (nielsen research). Retailers are going to see their customers less often and furthermore in some markets the recession phase has led consumers to become more cautious with their ...

Utility marketing loves phygital …

Augmented reality, Google glasses, real-time check-ins, face recognition software are all parts of our modern, interconnected, super digitalized era. The digital revolution is improving our lives. Just like in an episode of the Jetson‘s the 1s and 0s have come out of our computers and started embodying a myriad of gadgets. We use them daily, ...

vine tastings …

… it‘s been launched not much more than 100 days ago and it‘s already a phenomenon; it‘s a baby app coming from an extremely successful dynasty and with it it shares the „short and quick content“ philosophy. Vine in fact, just like Twitter, puts a limit to your posts but in this case not of 140 characters but of ...

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the ...

Browse Categories