Tag: Brand

vine tastings …

… it‘s been launched not much more than 100 days ago and it‘s already a phenomenon; it‘s a baby app coming from an extremely successful dynasty and with it it shares the „short and quick content“ philosophy. Vine in fact, just like Twitter, puts a limit to your posts but in this case not of 140 characters but of ...

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the ...