Tag: Nike

Transcendental shopping …

Spending intentions around the world are growing, the number of shopping trips are not. Global consumers shopping habits have shifted, performing fewer shopping trips and demanding more interactions (nielsen research). Retailers are going to see their customers less often and furthermore in some markets the recession phase has led consumers to become more cautious with their ...

Utility marketing loves phygital …

Augmented reality, Google glasses, real-time check-ins, face recognition software are all parts of our modern, interconnected, super digitalized era. The digital revolution is improving our lives. Just like in an episode of the Jetson‘s the 1s and 0s have come out of our computers and started embodying a myriad of gadgets. We use them daily, ...

7 ingredients to become an iconic brand …

Icons empower values, embody the strongest human feelings: equality, freedom, cooperation, altruism, unconditioned  love. The more powerful the awoken feeling the stronger the input to take action, to do something in order to change the status quo. People identify with icons and deeply bond with them sharing goals and values. Such bonds happen with the ...