The 6 must integrate AI areas in marketing …

When it comes to marketing AI will be a must have tool for so many different activities. These are per an SAS study the top 6 activities you should review first and find automated solutions soon to stay ahead of your competitors.

  1. Enable real-time decision management and next best offer/action with machine learning and automation
  2. Use AI and machine learning to sharpen cross-selling and up-selling
  3. Improve understanding of the Voice of the Customer with cognitive computing and sentiment analysis
  4. Empower customer service and support with cognitive computing and natural language processing
  5. Transform Web analytics into digital intelligence
  6. Optimize marketing with analytics and machine learning

Download the SAS report for the full background story.

Posted by ricmiq

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